meet the brand
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welcome! thank you for taking the time to get to know awl. i am intentionally creating a brand you can always go to for good, meaningful and encouraging products. You will love placing my pieces around your home and work space to help you, connect with you, and encourage you. explore the products and read the blog. stay a while.
Lili
always meaningful.
always encouraging.
always well loved.
The Mission
ALWAYS WELL LOVED DESIGNS AND CREATES HOME DECOR AND STATIONERY PRODUCTS WITH AN ENCOURAGING WORD to enhance your home and office spaces with MEANINGFUL pieces.
The vision
always well loved is a brand people can always go to for an encouraging word.
The value
intentionally using the words on our products to share god’s good words because … those are the only words that can anchor our heart, mind and life.
I do a whole lot of thinking. My thoughts are usually full of worry, fear, plans, worst case scenarios, the past, the future and well, you get the picture. I get in ruts in my mind over and over. I’m replaying the same scene. But God's power works in our weakness. And oh how he works and continues to work in me!
I’m designing products with truths that I need to remind myself of…. I need constant visual reminders. These truths are to renew my mind. When I’m vulnerable with other women and talk about the constant battle in my mind, it is clear that we can all use these reminders.
The mission is to design products with good truths for our minds. Every product will have a good truth, and every truth will have an honest story. These stories come from the hardest circumstances and seasons in my life. I don’t like it when life tries to shake me, but when i go through dark times, that’s when i hear god’s whispers the loudest. His words are the only thing that gets me through.
In the future, our products will have stories from the wonderful friends and family god has intentionally surrounded me with. Their testimonies will give you courage and hope, a hope only found in Jesus. We have stories we can share. We all have those words that kept us anchored through the hardest storms.
With God’s mighty truths, i am learning that 1 can change my thinking to have peace in my mind. I can control my thoughts, they don’t need to control me. -Lili
the awl story
mini version
an unexpected circumstance led to prayer, reflection, stillness and a new dream.
the awl story
long version
THE BEGINNING
Unexpected. Orchestrated. Trust God. Be Brave. Dream Big.
These were all words spoken to me in the beginning of 2023. I took two months off from work to take care of my mom (unexpected yet orchestrated). I had two months off from the fullness of working full-time. It was a pleasure to take care of my mom, drop off and pick up my kids from school (something my husband and I didn’t get to do), and have time to do laundry on a Tuesday instead of doing it all on a Saturday (big smile). While home with my mom, god kept saying trust me. I needed to trust him with my mom’s health and soon i learned that he wanted me to trust him with even more than that.
A month prior to all this I had written in my God Box (the box where I surrender and submit mighty prayers), “To find a new vocational calling”. there were little rumbles in my stomach wanting to do somethings else. But i was going to stay with my current job until God told me to step out. I was comfortable with my job, but i was also hearing God say Be Brave. To be brave i needed to be fearless and courageous and to be those things i needed to get uncomfortable.
Since I was home, i had more time to focus on hearing God’s word. During this time I began reading a book titled Dream Big by Bob Goff (one of my favorite authors). As I read, I began to really reflect on life and the new season i was in. I have one extraordinary life, what will i do with it? I was also receiving so many good truths from God (he can really speak when our hearts and bibles are open). I began to write them down, recite them and share them with others. These truths were too good to keep to myself. God was speaking so much through my mother’s illness and he was saying so much through my stillness.
Aside from reflecting on my life, I also started to analyze the products that I use daily. These products said nothing of significance for my heart or mind. For example, I had a candle that said “Champagne nights” (Ummm no thank you), a lipstick that said “Live Wild” (again no thank you), 40 faux plants around my house that said nothing, and a journal that says “notes”.
It was one unexpected thing after another. but all these puzzle pieces were settling into something that felt so orchestrated.
I started to dream big and i started to be brave.
So it began… What If…What If I created my own company... If I had my own company i would be able to stay home with my mom… What if I created a company that designed home decor, stationary, and cosmetics with truths for our minds? Truths that said something big. Truths with words that would replace all the fears and worries that are usually in my mind. All these truths I’m collecting, I can share them with others. What if I share these truths and write stories from my life where these truths were front and center?
After praying and confirming that THIS was from GOD and not from me… I stepped out of my job, and I stepped into this new calling.
Unexpected. Orchestrated. Trust God. Be Brave. Dream Big.
An unexpected yet orchestrated new calling for me to trust god. I’ve had 200 fears and worst case scenarios spiraling through my head while building this (and more fears and doubts to add to this every week), but God’s words don’t let me quit. They tell me to keep taking the next brave step.
-With Love
Lili Tucker
relational
goal: annual luncheon.
connecting with others through words and stories.
amazing people + yummy food = something so meaningful. people’s stories are the most important therefore, AWL will invite a few customers to dine and chat.
giving
Every year our company will make a donation to a Non-Profit Organization for single moms. So whether you make a purchase of $10 or $100, thank you for helping AWL give.
Single moms are super humans. i was raised by a wonderful single mom and my entire life i lacked absolultey nothing! she worked very hard for my brother and i. she was selfless, generous (with the little we had), strong, strict, and full of joy (i never heard her complain about anything!!).
once i became a mom i gained a new perspective and a new appreciation for single moms. Through my friendships and interactions with single moms i am frequently reminded of the beautiful strength and marvelous calling they have.
2023 giving- through a local church we adopted a wonderful single mother and her daughter for Christmas. thank you customers! we were able to give just 3 months after launching!